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Things To Remember When Creating A USP.

Alright, buckle up and get ready for some fun and engaging tips on crafting a killer unique selling proposition! We’re gonna make your audience go wild for what you’ve got to offer. So let’s dive in, my friend!




  1. Zero in on the right crowd.

Now, here’s the deal: not everyone is gonna be head over heels for what you’re bringing to the table. And that’s okay! Instead of trying to please everyone, focus on the folks who are gonna love your stuff the most. Take the time to create a detailed buyer persona and set your sights on the markets that are most likely to benefit from your amazingness.



When Trish Saemann, the rockstar founder of True North, shared her wisdom, she said, “Narrow your target audience, and watch the magic happen! Customizing your message to fit their needs is the secret sauce that gets people hooked. And when that happens, trust me, they’ll see you as the perfect match for their desires.”




  1. Flaunt your standout qualities.

Listen up, my friend. If your unique selling proposition sounds like something your competitors could steal and use for themselves, it’s back to the drawing board. Your USP needs to be one-of-a-kind, like a unicorn riding a unicycle while juggling fire. It should capture the strengths and benefits that set your product apart from the rest.




For example, let’s say you’ve got a training program called Hoffman’s Sales Superstars. What makes it shine brighter than a disco ball is the live practice plays it offers. Your salespeople don’t just learn how to engage with prospects; they put their skills to the test by cold-calling real folks during class. It’s like a turbocharged training experience that separates you from the crowd. And that’s exactly the kind of magic you want in your unique selling proposition.




  1. Speak up with confidence and clarity.

When it comes to your unique selling proposition, you’re not just selling a product or service—you’re selling yourself, my friend! Let your enthusiasm and authenticity shine through as you present your USP. It’s your time to shine like a disco diva belting out her greatest hit.


Remember, rehearse that USP like you’re preparing for the comedy stage. It’ll boost your confidence, and your prospects will feel it too. They’ll walk away from your encounter with stars in their eyes, excited to join your journey and learn more about what you’ve got to offer.



  1. Go big with hyperbole!

Okay, now we’re gonna spice things up with a little hyperbole, my friend. Use words like “only,” “greatest,” “best,” “first,” or “favorite” to describe your product. We’re talking about turning up the volume on your excitement and belief in what you’ve got.


Instead of saying, “We help customers,” let loose and say, “Our customers demand the best, and that’s why they hire us!” See the difference? The second phrase packs a punch and shows off the magic you bring to the table.


I know you might be worried about sounding too sales-y, but trust me, using hyperbole in your USP lets people know you mean business. And hey, you can back it up with your incredible product, so why not go all out?



  1. Make it all about the customer’s dreams.

Now, this is where the real magic happens. You’re not just selling a product; you’re selling a whole new world, my friend. Craft your unique selling proposition around the amazing reality your customers will experience once they jump aboard your train.


According to HubSpot, the smart folks over there say that selling prospects on a solution is the secret sauce to winning new customers. Dan Tyre, the Inbound Fellow, totally agrees and adds, “Prospects want to know you understand their needs and have a comprehensive solution that’ll knock their socks off.”


So let your USP transport your customers to a place where their dreams come true, where their needs are met, and where your product becomes their superhero sidekick.




  1. Let your voice be heard.

Last but not least, my friend, remember that your unique selling proposition deserves to be shouted from the rooftops! It’s like a wild and wacky party that can’t be contained in an email. Take that USP and deliver it over the phone or, even better, in person. Let your words, tone, and confident swagger bring it to life!


When your prospects can hear the strength and passion in your voice, they’ll be powerless to resist your charm. So get out there and let that USP rock their world!



Now go forth, my comedy-loving friend, armed with these tips, and conquer the world with your irresistible unique selling proposition. Remember, comedy and persuasion go hand in hand, so make ’em laugh and make ’em buy!


Enter the extraordinary Unique Selling Proposition (USP)!





Examples of Unique Selling Propositions




  1. Hoffman: I got you live on the first call. When you hire us, we’ll teach your sales reps how to do the same thing.


Hoffman is an industry leader in sales training and a leading consultant for industry executives. This unique selling proposition was used when talking to a Vice President on the first outreach call.


I’ve created a quick recording of the USP so you can hear it from the perspective of a prospect.








  1. Yokel Local: We become the digital marketing extension of your team because it’s

impossible for one person to do it all.


Yokel Local intimately knows its buyer persona: marketing managers who are overwhelmed with everything that they have to learn, execute on, and manage. That’s where the benefit of hiring an agency lies. Yokel Local is able to offer a team of experts in an array of disciplines to take that stress away.

Their website goes on to say:


“We’re a full service marketing agency that helps frustrated or stressed business owners and marketing experts with developing demand generation and growth strategies to increase conversions and get you the results you need.”

– Yokel Local







  1. Death Wish Coffee Co.: We live to rebel against blah beans—and a boring, lackluster life.


Death Wish Coffee Co.’s goal is to fuel customers with the best tasting, highest quality, and strongest coffee. The company even goes as far as to say, “This seemingly standard flavor is here to flip you on your head with rich, deep notes of vanilla brewed into the boldest medium roast you know.”

– Death Wish Coffee Co.








This shoe company does things differently from its competitors. When you purchase a pair of shoes from TOMS, you can pick an issue area that you’d like to stand for.


The mission of the company is to change lives for the better. And since 2006, TOMS has given shoes, safe water, and vision to more than 94 million people. It’s a business that’s creating change for a better tomorrow — for its customers and the people they’re helping.


“We’re in business to improve lives.”









  1. Google Drive

Interesting software with a strong unique selling proposition is Google Drive. The solution, which is used by millions of companies around the world, has firmly established itself in business, where the right benefit for good money is valued.


The strong USP of this solution focuses primarily on the fact that the user is assured of security while having easy access to their data. At the same time, a variety of devices such as a computer, tablet or smartphone can be used to use this solution, which undoubtedly shows that access to the data is also possible from anywhere.


In the world of online business, which is vulnerable to cyberattacks, there is a strong focus on security. Losing data can cost a business not only its reputation but also result in severe legal consequences. In this regard, the developers of Google Drive undoubtedly emphasize the great value of an encrypted drive that provides an adequate level of security.


In this way, the manufacturer of the drive clearly distinguishes itself from other solutions that only allow users to keep files in the cloud without any security.




Do you want more information or need help with your brand strategy, rebrand or brand refresh? Get in touch; we are here to help.

Olayimika Babajide
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