Sustainable Packaging Solutions
We helped to bring an entirely new approach to designing and developing an identity system for a packaging company that produces responsible, recyclable packaging for food, beverage, home and personal-care, and other products. From here it then manifested itself in to a grammable packaging brand.
Following a branding and name generation exercise, we explored how the brand could branch into packaging merchandise. We built Paczon a brand that looks modern and simple, but still mature to attract the target audience.
- Discovery Workshop
- Identity Design
- Style Guide
- Icon Set design
Argillic brands delivered a holistic brand design that truly pays tribute to Packaging Zone in an innovative way. The name and the brand itself pay testament to their work, and we couldn’t be more pleased.”
Alexandra Adewole, CEO of PACZON
With founder Alexandra, we defined the company’s purpose and brand architecture. Our research and insight helped us radically shift Paczon from just a Papar-packaging mentality to recyclable packaging brand for all occasions. We developed a product roadmap, with innovative new features and a designed core experience. After creating a distinct visual expression, the Paczon brand was launched.
The new name ‘PACZON’ is friendly and human. It shows a bold, committed change to the brand promise and personality. We worked with the internal team to establish a different brand architecture, ensuring that every single product offering would align with the company’s vision.