Selected work PACZON
PACZON A broader ambition. A coherent identity.
From packaging ambition
to a connected brand.
Naming, brand architecture and identity for a packaging company broadening its offer beyond paper packaging.
Explore the project
- Client
- PACZON
- Business focus
- Packaging, printing & design
- Capabilities
- Strategic Architecture
- Argillic’s role
- Brand direction & naming
Identity system & applications
01 / Context
A wider offer.
A clearer direction.
PACZON wanted an identity that could express an ambition beyond paper packaging: a broader recyclable-packaging offer spanning food, beverages, home and personal-care products, and other applications.
The task was to clarify that direction and create a brand that could bring the different offerings together.
02 / Approach
Define the business.
Then design the brand.
Working with founder Alexandra Adewole, we used discovery workshops, research and a naming exercise to define the company’s purpose and brand architecture. A product roadmap helped frame how the offering could develop.
The name PACZON draws on Packaging Zone. We developed a modern, simple visual identity with the maturity to appeal to its intended audiences, supported by guidelines and an icon set.
03 / Applications
One identity.
Many points of contact.
The identity extended across collateral, packaging presentations, merchandise and signage. Purple, orange, typography and graphic elements provide a recognisable connection between the applications.
These images are design presentations and mockups. They demonstrate the identity system rather than document installed signage or packaging production.
04 / Delivery
A coordinated brand
for a broader ambition.
PACZON launched with a defined brand direction and a coordinated identity system. Naming, architecture and visual expression gave the company a consistent foundation for presenting its wider packaging ambition.
The work brought that direction into practical brand applications, from stationery and collateral to merchandise and signage.
The connected scope
From direction
to application.
- Discovery workshop
- Naming
- Brand architecture
- Product roadmap
- Identity design
- Style guide
- Collateral
- Icon set
- Signage
Client perspective
“Argillic brands delivered a holistic brand design that truly pays tribute to Packaging Zone in an innovative way. The name and the brand itself pay testament to their work, and we couldn’t be more pleased.”
Your next project
Give your ambition
a clear expression.
Talk to Argillic about positioning, brand architecture and an identity system that connects your offering.
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