With founder Alexandra, we defined the company’s purpose and brand architecture. Our research and insight helped us radically shift Paczon from just a Papar-packaging mentality to recyclable packaging brand for all occasions. We developed a product roadmap, with innovative new features and a designed core experience. After creating a distinct visual expression, the Paczon brand was launched.
The new name ‘PACZON’ is friendly and human. It shows a bold, committed change to the brand promise and personality. We worked with the internal team to establish a different brand architecture, ensuring that every single product offering would align with the company’s vision.