Selected work Prime Atlantic
Prime Atlantic One group. Distinct voices.
Turning brand direction into everyday communication.
Brand architecture, campaign communication, digital marketing and social media management across Prime Atlantic Group and its specialist businesses.
Explore the project
- Client
- Prime Atlantic
- Project context
- Group & specialist brands
Nigeria - Capabilities
- Communication Systems
Strategic Architecture - Argillic’s role
- Brand direction & campaigns
Digital marketing & social media management
01 / Context
A connected group. Different audiences.
Prime Atlantic needed a clearer relationship between its group brand and specialist businesses.
A brand audit informed the direction: distinct audiences, promises and campaigns within a more connected group expression. The communication work covered group-level messaging and specialist service campaigns.
02 / Approach
A language people can recognise.
We shaped messaging, tone of voice and a visual approach for communicating with different stakeholders.
The FPA campaign artwork shows a repeatable combination of photography, typography, colour and concise messages across topics.
03 / Campaigns
Relevant messages across a shared system.
The system extended into social content, service communication and training promotions.
The selected work shows how campaign messages were adapted for different topics and audiences. Dated training and awareness materials are presented as historical campaign artwork.
04 / Digital management
Managing the channels behind the communication.
Alongside the design work, Argillic managed digital marketing and social media pages for Prime Atlantic Group and Prime Atlantic Safety Services.
This supported their digital presence through a connected approach to campaign communication and social content. The supplied social media banner video and selected feed presentation show part of that work.
05 / Applications
The same direction across formats.
Group-level advertising and Prime Atlantic–Safehouse service campaigns carried the communication into print, editorial and poster formats.
The display images are presentation mockups, showing the artwork in different settings.
The connected scope
From direction
to application.
- Brand audit
- Brand architecture & positioning
- Messaging & tone of voice
- Visual communication system
- Campaign design & management
- Digital marketing management
- Social media page management
- Social media content & motion
- Print & digital applications
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clear and consistent.
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