The subsequent phases of the project included building on the brand strategy to develop its expression and migration from being a portfolio of loosely connected companies to an integrated business.
To enable true transformation, the Argillic Brands team worked in close collaboration with Prime Atlantic Group to engage the entire organization with multiple in-market workshops and planning sessions.
Falck prime Atlantic, now rebranded as Prime Atlantic Safety Services was established for the purpose of providing Safety, Survival, and Emergency Response training services in subsahara africa.
We helped Falck form the messaging around how the company talks about themselves with its many stakeholders, including the stories they tell and the tone use when telling them. We created a visual identity, including typography treatment, iconography, and photography approach, to be used in all of Falck communications, both online and offline.