Selected work Prime Atlantic
Prime Atlantic One group. Distinct voices.
Turning brand direction into everyday communication.
Brand architecture, messaging and campaign communication for Prime Atlantic Group and Falck Prime Atlantic.
Explore the project
- Client
- Prime Atlantic
- Project context
- Group & specialist brands
Nigeria - Capabilities
- Communication Systems
Strategic Architecture - Argillic’s role
- Brand direction & messaging
Campaigns, content & applications
01 / Context
A connected group. Different audiences.
Prime Atlantic needed a clearer relationship between its group brand and specialist businesses.
A brand audit informed the direction: distinct audiences, promises and campaigns within a more connected group expression.
02 / Approach
A language people can recognise.
We shaped messaging, tone of voice and a visual approach for communicating with different stakeholders.
The FPA campaign artwork shows a repeatable combination of photography, typography, colour and concise messages across topics.
03 / Campaigns
Relevant messages across a shared system.
The system extended into social content, service communication and training promotions.
The work shown is historical campaign artwork, including dated training materials. It is presented as design evidence, not current course information or safety guidance.
04 / Applications
The same direction across formats.
Print, editorial and digital presentations show how the communication could carry across formats.
These mockups illustrate the work; they do not establish campaign reach, commercial results or installed placements.
The connected scope
From direction
to application.
- Brand audit
- Brand architecture & positioning
- Messaging & tone of voice
- Visual communication system
- Campaign design & management
- Social media content
- Print & digital applications
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clear and consistent.
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