A wholly owned Nigerian Company dedicated to effecting development in the Nigerian Oil and Gas Industry in sub-saharan Afric. Prime Atlantic Group reached out to us to support them in building their brand architecture to help position the group of companies in the marketplace with confidence, whilst remaining approachable to their customer base.
Creating a fresh approach to Oil and Gas Servicing
The client felt their existing branding was not aligned with where they wanted to take the company. So initially a brand audit was conducted which found that a complete re-positioning was required. After reviewing the findings it was proposed that each brand should have its own target audience, run thier own unique campaign, have its own brand promise etc.
Services
- Brand & Marketing Strategy Messaging
- Branding & Identity Design
- Collateral Design & Production Merchandise
- Design & Production
- Packaging Design & Production User
- Experience Design
- Campaign Design and Management
- User Interface Design
- Environmental design
Impact
6 Successful Ventures, over 50 clients, over 500 and more than 500 executed projects. Employees Increased customer loyalty Increased repeat purchases by 50% 90% Customer approval rate
Process Notes
The subsequent phases of the project included building on the brand strategy to develop its expression and migration from being a portfolio of loosely connected companies to an integrated business.
To enable true transformation, the Argillic Brands team worked in close collaboration with Prime Atlantic Group to engage the entire organization with multiple in-market workshops and planning sessions.
Falck prime Atlantic, now rebranded as Prime Atlantic Safety Services was established for the purpose of providing Safety, Survival, and Emergency Response training services in subsahara africa.
We helped Falck form the messaging around how the company talks about themselves with its many stakeholders, including the stories they tell and the tone use when telling them. We created a visual identity, including typography treatment, iconography, and photography approach, to be used in all of Falck communications, both online and offline.
MORE OF THE PRIME ATLANTIC AND FALCK
Across linkedIn, Instagram and facebook, we’ve spread our thought leadership to eyes and ears worldwide.
Our team supports capacity management, campaign strategy, campaign design and management, creative artwork services, social media services, advertising services, exhibition design, color management, and print technical services.
POSITIONING AS A SOLUTIONS PROVIDER
Another central theme of the brand was an emphasis on solutions. For the company’s leaders, the word “solution” had a specific meaning: a solution is the answer to a customer challenge, whatever that may be.
It’s not something that the customer buys. Rather, it’s the sum total of how the company serves the customer, from quality products to support, expertise and service. This idea was deemed so important that it became part of the company’s.
Client:
Falck Prime Atlantic
Date:
September 25, 2015
Category:
Portfolio
