Selected work PEVCA
PEVCA A clearer identity. A collective voice.
Connecting people, leadership and growth.
Positioning and identity redesign for the Private Equity and Venture Capital Association, Nigeria.
Explore the project
- Client
- PEVCA
- Organisation
- Industry associationNigeria
- Capabilities
- Strategic Architecture
- Argillic’s role
- Positioning & identity system
Campaigns & art direction
01 / Context
A distinct role. A clearer expression.
PEVCA approached Argillic to redesign its identity. As an association advocating for Nigeria’s private equity and venture capital ecosystem, it needed an expression of its role and character.
We began with discovery to understand the organisation, its industry and its goals.
02 / Approach
The people behind the identity.
The identity concept drew on the seven-person board behind PEVCA’s beginnings. Circular grids and a human-centred graphic approach connected people, leadership and growth.
We developed the logo and a flexible identity system, supported by brand guidelines and art direction.
03 / Applications
A consistent voice across formats.
The visual language extended into campaign materials, editorial layouts, banners and posters. The selected artwork shows different expressions of the identity across formats.
These are design presentations and mockups, rather than records of installed displays.
04 / Delivery
An identity ready to represent.
PEVCA received a coordinated identity system and supporting applications for presenting its role in the Nigerian PE-VC ecosystem.
The connected scope
From direction
to application.
- Discovery
- Positioning
- Identity redesign
- Brand style guides
- Marketing campaigns
- Art direction
- Animation
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Make your direction
clear and recognisable.
Talk to Argillic about positioning and an identity system for your organisation.
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