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Private Equity & Venture Capital ecosystem to thrive

Focusing on their niché of private equity and venture capital services. PEVCA is deliberately different from your average team of investment professionals. They could be referred to as advocacy body promoting private equity in the marketplace. PEVCA reached out to us to support them in a brand identity redesign project.

As with all of our projects, we began our work with PEVCA with an in-depth discovery session that helped us learn more about their services, their industry, and set some early goals.

In addition to a new logo, we developed a full brand identity system flexible enough to work well anywhere, from desktops to digital. User-friendly brand guidelines keep everyone on the same page.

Services

Rebranding
Positioning
Marketing Campaigns
Animation
Art Direction
Brand Style Guides

Impact

Increased visibility
Increased Members
90% Member approval rate

THE PEOPLE BEHIND THE PE-VC

The new logo concept started by telling the story of PEVCA’s 7 core persons Board of directors, which was what the organisation atarted with.

For the style of these graphics, we wanted to continue to explore the brand’s identity in balancing growth, leadership and the human touch behind it.

We also looked for opportunities to incorporate animation into these elements to make them as engaging as possible. Through a combination of minimal animation, circular grids, we found a perfect balance of leadership, but still growth-evocative solutions.

When we started our partnership, PEVCA already stood out in their industry because of their unique solutions and expertise. We helped them unlock an identity that effectively reflected their leadership, value and the unique distinction of their services.

With a brand developed to accurately represent the personality and experience of working with their team of experts they are now set up to become a memorable and trusted partner in fostering an enabling environment for the Nigerian PE-VC ecosystem to thrive, and ready to continue to scale their progressive solutions for years to come.