Selected work PEVCA
PEVCA A clearer identity.
A collective voice.
Connecting people, leadership and growth.
Positioning and identity redesign for the Private Equity and Venture Capital Association, Nigeria.
Explore the project
- Client
- PEVCA
- Organisation
- Industry association
Nigeria - Capabilities
- Strategic Architecture
- Argillic’s role
- Positioning & identity system
Campaigns, editorial & art direction
01 / Context
A distinct role. A clearer expression.
PEVCA approached Argillic to redesign its identity. As an association advocating for Nigeria’s private equity and venture capital ecosystem, it needed a clearer expression of its role and character.
Discovery focused on understanding the organisation, its industry and its goals, establishing a direction for the identity and its communication.
02 / Approach
The people behind the identity.
The identity concept drew on the seven-person board behind PEVCA’s beginnings. Circular grids and a human-centred graphic approach connected people, leadership and growth.
The logo presentation and before-and-after comparison show the identity direction. The resulting visual system was supported by brand guidelines and art direction.
03 / Applications
A consistent voice across formats.
The circular motif, green-and-black palette and photographic treatments provided a flexible language for campaign and editorial communication.
Poster and magazine presentations explore how this language works across different compositions and formats.
04 / Delivery
One system. Connected applications.
The identity extended into brochure layouts, member event communication, pull-up banners and campaign displays. Together, these applications show how a common visual language can support different communication needs.
The images are design presentations and mockups. Historical event details belong to the original artwork.
The connected scope
From direction
to application.
- Discovery
- Positioning
- Identity redesign
- Brand style guides
- Marketing campaigns
- Art direction
- Animation
Your next project
Make your direction
clear and recognisable.
Talk to Argillic about positioning and an identity system for your organisation.
Discuss a project
