Cummins, to commemorate their 100years birthday, has relocated to a new bespoke facility in Ikeja, Lagos, Nigeria, the first Cummins owned facility in Africa.
For Cummins, the largest independent diesel engine manufacturer in the world, the move sends a strong signal that Nigeria is critical to its regional operations. The facility is a modern redevelopment consolidating three Cummins business units to improve operational efficiency. The design is based on the Cummins Smart Office concept, which improves collaboration across teams, provides flexible spaces that meet the diverse needs of the workforce, and promotes diversity and inclusion.
The 25,300 m2 brownfield development consists of several buildings, or building clusters, including: A three-floor administrative building; A training centre, which also houses the staff canteen, clinic, nursing mothers’ room, and meditation room; A warehouse comprising a separate genset and parts storage areas, as well as a parts-sales offices to serve walking customers; A climate-controlled workshop with a mezzanine office floor for technical staff.
With ambitious ideas, we needed to clarify Cummins brand’s emotional core and communicate the spirit of the brand for visitors to the offices, and help attract future staff. We took a comprehensive approach and fully immersed ourselves into the company to uncover the history of the brand before any creative work was developed.
The history and ethos of the company is evident everywhere; you can see and feel it in the office environment and the way people talk about their workplace and sense of belonging in Cummins.
The physical environment is inspirational and was obviously designed with employees’ wellbeing in mind.
We did no stop there…
We were also tasked with the design of a different brand and product collaterals targeted at different industry they provide services to.