Selected work Cummins

Cummins Made tangible.

A global identity.
An everyday experience.

Workplace branding and wayfinding for Cummins in Ikeja, Lagos.

Explore the project

Brand expression in the workplaceInstalled workplace branding

Client: Cummins
Location: Ikeja, Lagos, Nigeria
Capabilities: Experience Systems
Argillic’s role: Environmental branding
Wayfinding & signage

The project

01Context

Make the brand part
of the workplace.

Cummins needed a consistent brand presence across its facility in Ikeja, Lagos. The assignment focused on how employees, customers and visitors encounter the organisation through the physical environment.

The brief brought environmental branding and signage together: expressing the brand while providing the information people need to move through a working facility.

02Approach

Start with the organisation.
Design for the environment.

We immersed ourselves in Cummins’ history and brand before developing the environmental applications. Company history, values and organisational messaging helped shape what appeared within the workplace.

The approach connected those expressions with practical identification and directional information, keeping the brand present across different types of space.

03Implementation

Across walls.
Across the working day.

The work included workplace brand graphics, company history and values displays, wayfinding, room identification and signage design and production.

The photographs show installed applications across the Cummins environment. Brand communications and client appreciation collateral are presented in a separate case study.

04Outcome

A consistent expression
across the workplace.

The installed applications carry Cummins’ identity into the spaces people use each day, from branded walls and company history displays to directional and room information.

Together, they show how organisational identity can be expressed through both the character of a workplace and the details that help people use it.

01 / Context

Make the brand part
of the workplace.

The brief brought environmental branding and signage together: expressing the brand while providing the information people need to move through a working facility.

Cummins circulation area with wall graphics and directional signage — A connected workplaceInstalled workplace branding

Cummins reception with a company history graphic behind the desk — The brand story at receptionInstalled workplace branding

02 / Approach

Start with the organisation.
Design for the environment.

The approach connected those expressions with practical identification and directional information, keeping the brand present across different types of space.

Cummins values typography beside a red fire cabinet — Values, made visibleInstalled workplace branding

Cummins mission and vision graphics beside floor identification and wayfinding — From narrative to navigationInstalled workplace branding

03 / Implementation

Across walls.
Across the working day.

The work included workplace brand graphics, company history and values displays, wayfinding, room identification and signage design and production.

The photographs show installed applications across the Cummins environment. Brand communications and client appreciation collateral are presented in a separate case study.

Directional sign showing floors and facilities inside the Cummins building — Clarity at the point of decisionInstalled wayfinding

Frosted glass meeting room doors with room identifiers — Identification across shared spacesInstalled wayfinding

Cummins work area with red and grey product graphics on the walls — The system across everyday spacesInstalled workplace branding

04 / Outcome

A consistent expression
across the workplace.

The installed applications carry Cummins’ identity into the spaces people use each day, from branded walls and company history displays to directional and room information.

Together, they show how organisational identity can be expressed through both the character of a workplace and the details that help people use it.

Cummins history display and wall graphics along an interior walkway — A consistent brand presenceInstalled workplace branding

The connected scope

From direction
to application.

Environmental branding
Workplace brand graphics
Company history & values displays
Wayfinding & room identification
Signage design & production

Your next project

Make your brand part of
the everyday experience.

Talk to Argillic about workplace branding, wayfinding and the environments through which people encounter your organisation.

Discuss a project

Cummins Made tangible.

Make the brand part
of the workplace.

Start with the organisation.
Design for the environment.

Across walls.
Across the working day.

A consistent expression
across the workplace.

From direction
to application.

Make your brand part of
the everyday experience.

Why Work With Us

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Cummins Made tangible.

Make the brand part of the workplace.

Start with the organisation. Design for the environment.

Across walls. Across the working day.

A consistent expression across the workplace.

From directionto application.

Make your brand part of the everyday experience.

More work for Cummins

Cummins — Brand Communications & Collateral

Make the brand part
of the workplace.

Start with the organisation.
Design for the environment.

Across walls.
Across the working day.

A consistent expression
across the workplace.

From direction
to application.

Make your brand part of
the everyday experience.