Branding of a 100 Years Old Institution

Cummins create the power solutions people depend on. It’s what they done for more than 100 years.

Customers and the communities is Cummins their purpose

Whether they plow fields, mine the earth or run data centers, their customers’ world is ever-changing. As a partner, Cummins must be nimble in order to keep up and deliver the power and technology they demand. In the shuffle of work, consistent brand expression helps them all remain clear about who Cummins is and what Cummins stand for

• Facility Environmental Branding
• Brand Collaterals Design
• Signage Design and Production
• Brand Video Production
• Advertising design
• Corporate Photoshoot

• Increased Visibility
• Brand Awareness
• Sense of belonging and inclusion among the staffs was creased.
• The customers and staffs prefer new look, feel and layout of the office.

Cummins, to commemorate their 100years birthday, has relocated to a new bespoke facility in Ikeja, Lagos, Nigeria, the first Cummins owned facility in Africa.

For Cummins, the largest independent diesel engine manufacturer in the world, the move sends a strong signal that Nigeria is critical to its regional operations. The facility is a modern redevelopment consolidating three Cummins business units to improve operational efficiency. The design is based on the Cummins Smart Office concept, which improves collaboration across teams, provides flexible spaces that meet the diverse needs of the workforce, and promotes diversity and inclusion.

The 25,300 m2 brownfield development consists of several buildings, or building clusters, including: A three-floor administrative building; A training centre, which also houses the staff canteen, clinic, nursing mothers’ room, and meditation room; A warehouse comprising a separate genset and parts storage areas, as well as a parts-sales offices to serve walking customers; A climate-controlled workshop with a mezzanine office floor for technical staff.

With ambitious ideas, we needed to clarify Cummins brand’s emotional core and communicate the spirit of the brand for visitors to the offices, and help attract future staff. We took a comprehensive approach and fully immersed ourselves into the company to uncover the history of the brand before any creative work was developed.

The history and ethos of the company is evident everywhere; you can see and feel it in the office environment and the way people talk about their workplace and sense of belonging in Cummins.

The physical environment is inspirational and was obviously designed with employees’ wellbeing in mind.

We did no stop there…

We were also tasked with the design of a different brand and product collaterals targeted at different industry they provide services to.