Selected work Heritage Bank
Heritage Bank Familiar faces.
Clearer messages.
Making information security easier to relate to.
Character-led storytelling, illustration and campaign design for Heritage Bank’s information-security awareness programme.
Explore the project
- Client
- Heritage Bank
- Project context
- Banking
Historical commission · Nigeria - Capabilities
- Communication Systems
- Argillic’s role
- Characters & storytelling
Campaign design & animation
01 / Context
A serious subject. A familiar setting.
Working with Heritage Bank’s creative team, Argillic developed characters, campaign posters and animation for an information-security awareness programme. The communication used familiar workplace situations to introduce topics such as phishing, passwords and data protection.
The original campaign included Information Security Consciousness Week 2016. This presentation brings the historical campaign together with refreshed visual treatments. Dates, URLs and security guidance in the artwork belong to that earlier campaign.
02 / Characters
Meet Trisha and her colleagues.
Trisha became the recurring character through whom the campaign explored everyday choices at work. Colleagues, visitors, desks and computer screens gave each message a recognisable setting.
The scenes below show refreshed visual treatments of the character-led approach. A recurring cast connects the individual scenarios and gives the campaign a consistent personality.
03 / Campaign
One campaign. Several important conversations.
The poster series addressed phishing, password protection, virus awareness, data protection, physical access, internet use and email. Each topic paired a prominent headline with an illustrative scene and practical guidance.
The refreshed poster treatments retain the recognisable campaign structure while giving the character scenes a more developed visual finish.
04 / Applications
A consistent presence across formats.
The presentation mockups explore how the poster family reads across printed collections, suspended displays, wall frames and larger display settings.
These are visual presentations of the campaign artwork, rather than evidence of installed advertising. They demonstrate the design’s adaptability across formats.
The connected scope
From direction
to application.
- Campaign concept development
- Storytelling & storyboarding
- Character design
- Illustration
- Animation
- Campaign poster design
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