Marketing & Branding
Branding in the Age of AI: What Should Clients Pay For Now?
As AI makes brand production easier, what should clients pay for? A practical perspective on human judgement, agency value and better collaboration.
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Insight
Thinking that connects direction with execution. Perspectives on strategy, experience and communication.
Perspectives & ideas
29 perspectives
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Selected Reading
The sound of things to come in branding
What makes a brand distinctive beyond its appearance? Natalie Prout explores Apple Music’s identity and why a product’s sounds, sensations and interactions can provide a stronger starting point for design.
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Marketing & Branding
How startups can ATTRACT CUSTOMERS, INVESTORS, AND EMPLOYEES with a compelling brand.
The world's most successful brands have one thing in common – a compelling brand that resonates with their customers, investors, and employees. They do this by…
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Marketing & Branding
Fear of Success in Startup Branding: Overcoming the Mindset and Embracing Creativity
Many aspiring entrepreneurs dream of building successful startups that revolutionize industries and make them wealthy. However, there is a lesser-known phenomenon that can hold many entrepreneurs…
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Marketing & Branding
Attract customers, investors, and employees with a compelling brand
A compelling brand can make all the difference when it comes to attracting customers, investors, and employees. It showcases what makes you unique and highlights your…
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Marketing & Branding
Don’t just survive, thrive with a brand that sets you apart.
In today's marketplace, a bland brand just won't cut it. You need a brand that showcases your unique qualities, speaks to your target audience, and positions…
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Marketing & Branding
Establish Your Startup as a Game-Changer: The Power of a Winning Brand Strategy
Brand strategy is the foundation of any successful business. It's what sets you apart from the competition and helps you build a strong, recognizable, and memorable…
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Marketing & Branding
5 Cons of Rebranding
The problematic part about rebranding your company is that it involves change, and all at once. This is never easy for a company, employees or customers.…
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Marketing & Branding
4 Pros of Rebranding
The positive effects of rebranding a company are pretty straightforward. After all, the purpose of a rebrand is to improve your image in one or more…
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