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Insight

Unlock Possibilities with our Insights

5 Cons of Rebranding

The problematic part about rebranding your company is that it involves change, and all at once. This is never easy for a company, employees or customers. When things don't go as planned, there are a...

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4 Pros of Rebranding

The positive effects of rebranding a company are pretty straightforward. After all, the purpose of a rebrand is to improve your image in one or more ways, to become more relevant, more competitive and more...

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Branding Facts

A brand is a story —It’s a feeling—a perception. But most importantly, a brand is what your business shapes it to be. Your brand should stand for what your business feels.Building your brand image and working...

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Rebranding

Rebranding is a much more complex process that requires serious preparation. Rebranding is intended to completely change the image of your business. It requires you to come up with a new brand story and philosophy....

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