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Establish Your Startup as a Game-Changer: The Power of a Winning Brand Strategy

In today’s world, it is no secret that businesses are fighting tooth and nail to capture the attention of potential customers and establish a strong brand image. With the constant flow of new companies entering the market, it can be a struggle to stand out from the crowd and make a lasting impact. But don’t worry, there’s a solution to this problem: a powerful brand strategy.


Brand strategy is the foundation of any successful business. It’s what sets you apart from the competition and helps you build a strong, recognizable, and memorable brand. It is also your blueprint to success, providing a clear direction and purpose for your business. It is a combination of your values, mission, and unique selling points that make your brand different from the rest.


Case in point:




Get ready to have your mind blown, because I’ve got a branding success story that will make your head spin. It’s all about Liquid Death – a company that sells…water. Yeah, you read that right. But don’t let the simplicity of the product fool you, because this brand is killing it (pun intended).


What’s their secret? It’s all in the brand strategy. Liquid Death has taken a boring, commoditized product and turned it into a lifestyle brand with a purpose – to rid the world of plastic. They’ve tapped into a meaningful problem that nobody else is solving and positioned their brand in a unique way that resonates with a specific audience – heavy metal and punk rock fans who care about the environment.


And they’re not just talking the talk, they’re walking the walk. Liquid Death is challenging the plastic industry as a whole and offering a solution to a big problem that affects us all. Their branding is loud, brash, and earth-quaking, and it’s working. They’ve recently achieved a $700 million valuation, which is pretty impressive for a brand that sells water in a can.


But here’s the thing: Liquid Death isn’t just competing in the water industry. They’re taking on the plastics industry as a whole by providing a sustainable solution to a problem that affects us all. And that’s what sets them apart.





See, when you create a brand, it’s not just about selling a product. It’s about solving a meaningful problem for your customers. And that’s what Liquid Death has done so brilliantly. They’ve positioned themselves as a brand that’s not afraid to take a stand and make a difference.


But it’s not just about having a purpose. It’s about aligning all aspects of your brand – the visual identity, the verbal identity, and the value identity – to create a multidimensional personality that your customers can engage with.


That’s why Liquid Death’s brand strategy is so effective. They’ve created a voice that’s loud, brash, and unapologetic. They’ve partnered with artists to add a creative twist to their storytelling. And they’ve connected with their audience in a way that’s meaningful and authentic.


Liquid Death is the ultimate eco-friendly water brand thanks to their decision to use cans instead of bottles. But they don’t stop there – their edgy branding and skull illustration make their cans stand out, with a metal/grunge inspired typeface that screams rebellion.




And we can’t forget their unforgettable slogan ‘Murder Your Thirst’ boldly printed on the side. Plus, they’ve gone the extra mile with attention to detail in their illustrations and animated video, showing that they’re not afraid to break the mold.


So if you’re looking to create a brand that stands out in a crowded market, take a page out of Liquid Death’s book. Don’t be afraid to take a stand and solve a meaningful problem for your customers. Align all aspects of your brand to create a multidimensional personality. And above all, have fun and be creative with your approach.


Basically, a strong brand strategy can help you differentiate yourself from your competitors and make a lasting impression on your target audience. It can make all the difference when it comes to attracting and retaining customers, and ultimately, growing your business.



So, how do you create a powerful brand strategy that will make you stand out from the crowd? Here are some key steps to consider:


  1. Know your audience: Understanding your target market is crucial in creating a brand strategy that resonates with them. Research your audience’s preferences, needs, and pain points to develop a brand that speaks to them; that is, what do they want, what do they need, what motivates them? This information will help you tailor your branding efforts to their interests and preferences. 


  1. Define your brand values: Your brand values are the foundation of your strategy. They are the guiding principles that shape the tone and messaging of your brand. Define what your brand stands for, what it believes in, and how it wants to impact the world.


  1. Establish a unique value proposition: A unique value proposition is the promise of what you offer to your customers that differentiates you from your competition. Basically, what are the benefits that your brand offers that others do not? It should be clear, concise, and directly address the needs of your target audience. They should be a prominent part of your brand strategy.


  1. Create a visually appealing brand identity: Your visual identity is a crucial aspect of your brand strategy. Your brand should have a consistent visual identity, including a logo, color palette, typography, and other visual elements. A visually appealing brand will help you create a memorable impression and stand out from the crowd. Your visual identity should be consistent across all platforms and materials, helping to reinforce your brand in the minds of your audience.


  1. Establish a strong brand voice: Your brand voice is the tone and personality you use in your messaging. It should align with your brand values and target audience, making your brand more relatable and memorable.


  1. Communicate your brand consistently: Consistency is key when it comes to branding. From your website to your social media accounts to your in-person interactions, all of your branding efforts should reflect your brand personality and value proposition.


  1. Measure and adjust your branding efforts: Finally, it’s important to regularly assess and adjust your branding efforts based on the results you’re seeing. What’s working well, and what’s not? Use this information to make changes and continually improve your brand strategy.


By following these steps, you can develop a powerful brand strategy that will set you apart from the crowd and make a lasting impact on your target audience.


A well-executed brand strategy can help you establish a strong brand image, increase customer loyalty, and drive business growth. So why settle for being just another company in the sea of businesses?


With the right brand strategy, you too can achieve success like Liquid Death. So go ahead and murder your thirst – with a can of Liquid Death, of course!


Take the time to develop a powerful brand strategy and watch as you stand out from the crowd.



Do you want more information or need help with your brand strategy, rebrand or brand refresh? Get in touch; we are here to help.

Olayimika Babajide
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