The problematic part about rebranding your company is that it involves change, and all at once. This is never easy for a company, employees or customers. When things don't go as planned, there are a few possible issues that could result....
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The positive effects of rebranding a company are pretty straightforward. After all, the purpose of a rebrand is to improve your image in one or more ways, to become more relevant, more competitive and more profitable in your target market. If there aren't many positive...
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A brand is a story —It’s a feeling—a perception. But most importantly, a brand is what your business shapes it to be. Your brand should stand for what your business feels.Building your brand image and working on your brand strategy should be something you have in...
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