The problematic part about rebranding your company is that it involves change, and all at once. This is never easy for a company, employees or customers. When things don't go as planned, there are a few possible issues that could result....
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The positive effects of rebranding a company are pretty straightforward. After all, the purpose of a rebrand is to improve your image in one or more ways, to become more relevant, more competitive and more profitable in your target market. If there aren't many positive...
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A brand is a story —It’s a feeling—a perception. But most importantly, a brand is what your business shapes it to be. Your brand should stand for what your business feels.Building your brand image and working on your brand strategy should be something you have in...
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Basically, rebranding is about taking control of what your audiences think - and say - about your brand. It implies undergoing significant changes in your strategy before you get involved in tactical details of execution. Brand refresh; is a makeover for your company. Think of it...
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Rebranding is about more than just slapping up a new logo and calling it a day. It’s about helping your company, and your customers make the switch gradually and confidently to a company that demonstrates how it aligns with the very same values it presents...
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Rebranding is a much more complex process that requires serious preparation. Rebranding is intended to completely change the image of your business. It requires you to come up with a new brand story and philosophy....
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