Marketing & Branding Archives

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July 9, 2020

In Marketing & Branding

7 Important Reasons Why A Brand Guidelines is Valuable

A brand guideline details the nuances of your brand and helps people alter old or create new 'communication assets....

June 26, 2020

In Marketing & Branding

Why Your Company Needs A Brand Guidelines?

A brand guideline is a form of tool to keep your brand consistent. Whether your company is a startup or an enterprise, brand guidelines are critical to communicating your company's design standards to your whole group effectively. ...

June 25, 2020

In Marketing & Branding

What You Should Include in Your Brand Guideline

Your brand guideline can support marketing initiatives by ensuring that all messaging is relevant and related to your brand's goals. ...

June 24, 2020

In Marketing & Branding

What is a Brand Style Guide or Brand Guideline?

Your brand guideline can support marketing initiatives by ensuring that all messaging is relevant and related to your brand's goals. ...

June 16, 2020

In Marketing & Branding

The Voice of Yellow : 7 Most Commonly Used Colours in Environmental Branding

Colour enriches our lives in both subtle and powerful ways. We get an instant feel of a room as soon as we enter it, and that feeling can be anything from cosy to clinical, or from peppy to calm. The office is no different....

June 10, 2020

In Marketing & Branding

The 3 P’s You Need to Build a Solid Brand!

There are many elements that make up a brand, from your brand name, slogan or tagline, and unique value proposition to visual identities such as your logo, font, color palette, and product packaging. Advertising themes or scripts, distinct smells, music, or sounds are also brand...

June 3, 2020

In Marketing & Branding

How to Effectively Use Signages and Wayfinder in a Post COVID-19 World

As we all step carefully back into the world, we will need to shift our behaviours, interactions, and ways of moving through spaces. When implemented thoughtfully, signage and wayfinding graphics can encourage practices to help people navigate this new world....