Branding
Branding is about expressing a company’s personality and values, building a comprehensive and consistent experience that resonates with customers across touch points and nurtures lasting relationships. We build brands that inspire and make people care – about a message, a product, a brand, an organization, a relationship…The result: connections so powerful that brands are propelled to new height.
We work in concert with you to create the most truthful and beautiful image of your brand. Supported by diligent research, we look at each company’s needs from a fresh perspective, to understand your business and industry; we explore many possibilities before arriving at a comprehensive and versatile identity system.
Naming & Verbal Identity
Language as much as aesthetics, defines a brand and we can work with you to develop the perfect verbal identity. We place naming at the center of the branding process. It is the first touch-point for consumers and the carrier of all your brand equity. It’s your first impression. From naming your company to articulating brand promise and positioning, we’re here to help pinpoint and amplify the most authentic voice for your brand.
Brand Guidelines
Consistency across touch-point and applications cannot be over emphasized. This makes it easy for the audience to identify the brand. It also solidifies corporate identity and encourages brand acceptance. We solidify your brand by creating logo specifications and guidelines for typography, color, iconography, image style and usage, and more. This ensures that anyone can apply your brand assets correctly and consistently.
Prints and Marketing Collateral
We can help amplify your voice by translating your brand to an infinite array of print, digital, and video campaigns that can grow with you and remain consistent across touch-points. As a team pride ourselves on our creativity to manage and produce high quality print communications that you will not be able to keep your hands off the result.
Environmental Branding
Brands are not just seen—they are experienced. In addition to your company’s logo and digital presence, your brand must also communicate in the physical world. Your environment is an important extension of your brand. It’s an opportunity to influence the way that employees and customers perceive and interact with the brand in a very tangible and experiential manner. We design displays, signage, wayfinding systems, and interior and exterior architecture that help your brand function in spaces of all shapes and sizes.