We help organisations clarify their position, articulate their purpose and establish the brand foundations that guide decisions, communication and design.
Discuss your project
Your organisation is entering a new market, changing direction, bringing several brands together or presenting a story that no longer reflects the business.
An agreed strategic direction, an intelligible brand structure and practical identity and messaging tools your team can apply.
Understand the organisation, its audiences and its context before deciding what should change.
Stakeholder interviews; audience and competitor reviews; brand and communication audits; a prioritised findings brief.
Define the role your organisation can credibly occupy and the value it offers to priority audiences.
Positioning framework; audience priorities; value proposition; brand principles and a direction for expression.
Clarify how the parent organisation, businesses, programmes and products relate to one another.
Brand portfolio review; architecture options; recommended hierarchy; naming and endorsement principles.
Give leadership and teams a shared way to explain the organisation and its contribution.
Organisational story; message hierarchy; audience-specific messages; tone-of-voice guidance.
Develop names and language that express your positioning clearly and work in their intended context.
Naming routes and rationale; agreed shortlist; descriptor and tagline options. Specialist legal clearance remains separately commissioned.
Translate the agreed direction into a recognisable identity, or refine an existing brand where that is the better answer.
Identity concepts; logo suite; colour and typography specifications; core applications; practical brand guidelines.
Strategic recommendations and creative development are scoped around your brief. Research depth, specialist trademark advice and implementation applications are specified separately in the proposal.
Tell us the challenge, your priorities and what needs to change.
We’ll define the scope and next step with you.