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Refreshing vs. Redesign vs. Rebranding

Basically, rebranding is about taking control of what your audiences think - and say - about your brand. It implies undergoing significant changes in your strategy before you get involved in tactical details of execution. Brand refresh; is a makeover for your company. Think of it...

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Rebranding is a much more complex process that requires serious preparation. Rebranding is intended to completely change the image of your business. It requires you to come up with a new brand story and philosophy....

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