Selected work Cummins
Cummins Made to connect.
Consistent in identity.
Relevant in communication.
On-brand communication materials and client appreciation collateral for Cummins.
Explore the project
- Client
- Cummins
- Audience focus
- Clients & target markets
- Capabilities
- Communication Systems
- Argillic’s role
- Brand & product communications
Client appreciation collateral
01 / Context
Reach other markets.
Remain recognisably Cummins.
Cummins wanted communication materials that stayed on brand while reaching other target markets. The separate assignment also included brand collateral for appreciating clients.
The objective was to support brand recognition and positioning through the materials people received and encountered.
02 / Approach
A consistent identity.
Different applications.
Cummins’ established identity provides the anchor for the selected work. Red accents, strong typography and photographic imagery connect the applications visually.
Messages and imagery vary with the subject and format, keeping the materials recognisably connected to the brand.
03 / Applications
Communication with
a clear brand signature.
The selected work brings together brand and product communication designs, flyer and poster applications, and branded collateral.
The images in this case study are design and artwork presentations. They are distinct from the installed environmental branding shown in the workplace case study.
04 / Delivery
Materials designed
to carry the brand further.
The deliverables provided a consistent set of branded applications for communication and client appreciation.
Through consistent use of the brand identity, the materials were designed to support recognition and positioning across customer interactions.
The connected scope
From direction
to application.
- Brand communication materials
- Flyer & poster design
- Product communication design
- Brand collateral
- Client appreciation collateral
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Connect your brand
with the people who matter.
Talk to Argillic about communication materials and brand collateral for your audiences.
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