Selected work Cummins

Cummins Made to connect.

Consistent in identity.
Relevant in communication.

Brand and product communication, client appreciation collateral and TEC community-programme materials for Cummins.

Explore the project

Array of Cummins natural-gas genset and power-systems communication layouts. — Power-generation communication across product and city imagery, connected by consistent typography, red fields and the Cummins signature.Artwork presentation

Client: Cummins
Audience focus: Customers, sector audiences & community partners
Capabilities: Communication Systems
Argillic’s role: Brand & product communication
Collateral & TEC programme communication

The project

01Product communication

Make the technical offer
easier to understand.

Cummins needed communication materials that could address different audiences while remaining clearly connected to its established brand. Our work extended across product communication, sector-focused messages, branded collateral and support for its TEC corporate responsibility programme.

The filtration work shows how that direction translated into a specific product category. Large product images and cutaway views sit alongside clear typographic hierarchy, with Cummins’ red, black and white palette connecting individual applications. The design gives the product and its message a defined place in the layout.

These are selected examples of past work, presented as artwork and application mockups. They show the communication design rather than evidence of media placement or measured campaign performance.

02Campaign applications

One brand system.
Different reasons to engage.

The message changes with the audience. Power-generation applications place equipment alongside business and industrial contexts. Marine communication uses vessel imagery and performance-led messaging. Healthcare and facilities materials connect power communication with the settings in which reliability matters.

Across the work, photographic imagery, strong typography and Cummins’ established visual elements provide continuity. Some applications use a red message panel over monochrome photography; others use open white space, product imagery and the red diagonal device. These are applications of the existing brand, rather than a new Cummins identity.

The selected posters, display boards, building banners and roll-up presentations show how the communication adapts to different formats. Powering Nigeria provides a local expression, while corporate brand applications carry a concise message at larger scale.

03TEC & community

Bridging the gap.
Making participation clear.

Our support also included communication materials for TEC — Technical Education for Communities, Cummins’ corporate responsibility programme. TEC connects technical education with industry participation and pathways towards work.

For this part of the assignment, the communication needed to help potential partners understand how they could contribute. The partnership banner brings practical routes together: funding projects, donating tools and equipment, providing scholarships, offering internships and employment, and supporting institutional needs.

The Bridging the Gap paper-bag presentation carries the programme message into a portable format. Alongside the banner, it shows how a focused message can connect partner-facing communication and branded collateral. Argillic’s role shown here is communication and collateral design in support of TEC.

04Collateral & delivery

A consistent presence,
across the materials people encounter.

The expanded selection retains the earlier work alongside the new examples. It brings together product artwork, campaign applications, portable banners, TEC partnership materials and client appreciation collateral. The Cummins tote-bag presentation provides a simple example of extending the established identity into an everyday object.

Together, the deliverables show a consistent way to carry the brand across commercial and community-facing communication. The contribution is visible in the work itself: connected layouts, recognisable brand elements and messages adapted to their audience and format.

The outdoor, banner and merchandise images are design mockups. They are separate from the installed workplace branding and wayfinding shown in our other Cummins case study.

01 / Product communication

Make the technical offer
easier to understand.

These are selected examples of past work, presented as artwork and application mockups. They show the communication design rather than evidence of media placement or measured campaign performance.

Cummins filtration communication — a cutaway product image makes the filter’s internal construction the visual focus.Artwork presentation

Cummins filtration artwork featuring a Fleetguard LF3000 filter, red typography and the Cummins mark. — Fleetguard product communication — a bold filtration headline and product photography organised within the Cummins red-and-white visual system.Artwork presentation

Array of Cummins Fleetguard filtration communication designs with product images and red typography. — A connected Fleetguard filtration series, combining product cutaways and close-up imagery with Cummins typography and red graphic panels.Artwork presentation

Cummins Care poster artwork showing a technician working on an engine. — Cummins Care — service communication using a technician photograph and a red message panel.Artwork presentation

Cummins tugboat engine and generator poster with a red message panel over monochrome photography. — Marine power communication — tugboat engines and generators presented through industrial imagery and a bold headline.Artwork presentation

02 / Campaign applications

One brand system.
Different reasons to engage.

Powering Nigeria Cummins artwork over an aerial night-time photograph of a road interchange. — Powering Nigeria — night-time road imagery gives a local expression to the Cummins brand line and red diagonal device.Artwork presentation

Display-board mockup featuring a green Cummins generator and a natural-gas genset headline. — Natural-gas generator communication — a product-led display with a clear headline and the established Cummins brand signature.Design mockup

Array of Cummins healthcare and facilities-power communication designs with red overlays on monochrome photographs. — Sector-focused communication for healthcare and facilities, using monochrome photography and red message panels to establish a connected series.Artwork presentation

Cummins marine-engine poster mockup beside stairs, using an overhead ship photograph and red headline block. — Marine engines and generators — a performance-led message presented over an overhead image of a working vessel.Design mockup

Cummins marine advertisement in a freestanding outdoor display beside a tree-lined walkway. — Marine communication in an outdoor-display mockup, using vessel imagery to connect the message with its intended sector.Design mockup

Cummins marine poster mockup on a building wall beside a bicycle. — Marine-sector communication — monochrome vessel photography, a bold red headline and the Cummins signature in a wall-poster presentation.Design mockup

Tall Cummins banner mockup on a building facade with a circular architectural image and red diagonal. — The future pulls us forward — a large-format brand application combining architectural imagery, restrained typography and the red diagonal device.Design mockup

A concise corporate brand application, bringing the Cummins mark and established brand line together at billboard scale.Design mockup

Cummins Innovating Power poster mockup showing a worker on a long staircase. — Innovating Power — an architectural stairway and a worker turn the idea of progress into a vertical brand communication.Design mockup

Two Cummins roll-up banner mockups featuring generator imagery, a container terminal and industrial equipment. — Portable power-generation banners pair business-growth messaging with product imagery and industrial context.Design mockup

Alternative presentation of two Cummins power-generation roll-up banners. — An alternative view of the power-generation banner pair, showing how the layout carries across two related product messages.Design mockup

Cummins diversity, equity and inclusion poster with people in silhouette and a red message panel. — Diversity, equity and inclusion — a people-focused communication application within the established Cummins visual system.Artwork presentation

Cummins Innovating Power artwork featuring a worker climbing a long staircase. — Innovating Power — a vertical artwork using a worker and an architectural stairway to express progress.Artwork presentation

Array of earlier Cummins power and filtration communication designs. — Earlier power and filtration communication layouts, presented as a coordinated series.Artwork presentation

Array of Cummins marine-sector communication layouts with red typography and monochrome vessel photographs. — Marine-sector artwork assembled into a consistent campaign presentation.Artwork presentation

Array of Cummins construction-sector communication artwork with red and white graphic fields. — Construction-sector communication — product and application messages arranged as a connected series.Artwork presentation

Alternative arrangement of earlier Cummins product and filtration communication designs. — An additional presentation of the earlier power and filtration artwork series.Artwork presentation

Two framed Cummins posters featuring a filtration product and a telecoms power message. — Filtration and telecoms-power messages shown together in framed poster mockups.Design presentation

Framed Cummins work-site power poster in a bright public interior. — Work-site power communication shown in an architectural advertising mockup.Design presentation

Bus-station mockup with three Cummins posters about innovation, the future and inclusion. — Brand and culture messages brought together in a bus-station advertising presentation.Design mockup

03 / TEC & community

Bridging the gap.
Making participation clear.

TEC roll-up banner mockup inviting partners to support technical education through funding, equipment and learning or employment opportunities. — TEC partnership banner setting out practical ways to contribute: project funding, tools, scholarships, internships, employment and institutional support.Design mockup

Two roll-up banner mockups: a TEC partnership invitation and a Cummins service-solutions message with a staff portrait. — TEC partnership communication alongside a customer-service banner — distinct messages connected through a consistent brand presentation.Design mockup

Bridging the Gap — TEC-branded paper bags extend the programme message into a portable collateral format.Design mockup

04 / Collateral & delivery

A consistent presence,
across the materials people encounter.

The outdoor, banner and merchandise images are design mockups. They are separate from the installed workplace branding and wayfinding shown in our other Cummins case study.