The problematic part about rebranding your company is that it involves change, and all at once. This is never easy for a company, employees or customers. When things don't go as planned, there are a...
Read More
The positive effects of rebranding a company are pretty straightforward. After all, the purpose of a rebrand is to improve your image in one or more ways, to become more relevant, more competitive and more...
Read More
A brand is a story —It’s a feeling—a perception. But most importantly, a brand is what your business shapes it to be. Your brand should stand for what your business feels.Building your brand image and working...
Read More
Basically, rebranding is about taking control of what your audiences think - and say - about your brand. It implies undergoing significant changes in your strategy before you get involved in tactical details of execution. Brand...
Read More
Rebranding is about more than just slapping up a new logo and calling it a day. It’s about helping your company, and your customers make the switch gradually and confidently to a company that demonstrates...
Read More
Rebranding is a much more complex process that requires serious preparation. Rebranding is intended to completely change the image of your business. It requires you to come up with a new brand story and philosophy....
Read More