June 24, 2020
What is a Brand Style Guide or Brand Guideline?
Your brand guideline can support marketing initiatives by ensuring that all messaging is relevant and related to your brand's goals. ...
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June 16, 2020
The Voice of Yellow : 7 Most Commonly Used Colours in Environmental Branding
Colour enriches our lives in both subtle and powerful ways. We get an instant feel of a room as soon as we enter it, and that feeling can be anything from cosy to clinical, or...
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June 10, 2020
The 3 P’s You Need to Build a Solid Brand!
There are many elements that make up a brand, from your brand name, slogan or tagline, and unique value proposition to visual identities such as your logo, font, color palette, and product packaging. Advertising themes...
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June 3, 2020
How to Effectively Use Signages and Wayfinder in a Post COVID-19 World
As we all step carefully back into the world, we will need to shift our behaviours, interactions, and ways of moving through spaces. When implemented thoughtfully, signage and wayfinding graphics can encourage practices to help...
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June 3, 2020
Signage Checklist Ideas for Companies in a Post COVID-19 World
Here is a checklist of signage and graphics type to use for communicating COVID-19 spread prevention messages....
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May 10, 2020
Types of Brand Photography
Brand photography involves the use of specific imagery, that will appear on websites, in brochures, and most importantly on social media....
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