The Argillic journal
Thinking that connects direction with execution. Perspectives on strategy, experience and communication.
Perspectives & ideas
27 perspectives
Marketing & Branding
The world's most successful brands have one thing in common – a compelling brand that resonates with their customers, investors, and employees. They do this by…
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Many aspiring entrepreneurs dream of building successful startups that revolutionize industries and make them wealthy. However, there is a lesser-known phenomenon that can hold many entrepreneurs…
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Marketing & Branding
A compelling brand can make all the difference when it comes to attracting customers, investors, and employees. It showcases what makes you unique and highlights your…
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Marketing & Branding
In today's marketplace, a bland brand just won't cut it. You need a brand that showcases your unique qualities, speaks to your target audience, and positions…
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Marketing & Branding
Brand strategy is the foundation of any successful business. It's what sets you apart from the competition and helps you build a strong, recognizable, and memorable…
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Marketing & Branding
The problematic part about rebranding your company is that it involves change, and all at once. This is never easy for a company, employees or customers.…
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Marketing & Branding
The positive effects of rebranding a company are pretty straightforward. After all, the purpose of a rebrand is to improve your image in one or more…
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Marketing & Branding
A brand is a story —It’s a feeling—a perception. But most importantly, a brand is what your business shapes it to be. Your brand should stand for…
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Marketing & Branding
Basically, rebranding is about taking control of what your audiences think - and say - about your brand. It implies undergoing significant changes in your strategy…
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