Restination Apartments

01 / Context

Give the hospitality promise a clear expression.

Restination Apartments is a serviced apartment brand in Ikoyi, Lagos. Its positioning centres on a home-away-from-home experience, with comfort, privacy and luxury living as themes for business travellers, expatriates and holiday guests.

Argillic was commissioned to redevelop the brand identity. The task was to translate that intended character into a recognisable visual expression and practical rules for consistent use.

02 / Approach

Build recognition around a distinctive emblem.

The selected identity combines a circular emblem with an intertwined R/A monogram. The surrounding brand name and Luxury Living line give the mark a seal-like structure.

The navy-and-beige palette provides a restrained setting for the emblem, while the typography guidance establishes a consistent supporting voice. The design presentation explains how these elements support the brand’s intended positioning.

03 / Implementation

Make the identity usable beyond the logo.

The supplied logo guidelines document the primary mark, colour and monochrome variations, clear space, palette, typography and examples of incorrect use.

Business card and letterhead diagrams show how the identity can be carried into correspondence and contact materials. These are usage examples within the guide, rather than evidence of printed production.

Together, the files provide a reference for applying the redeveloped identity consistently.

04 / Outcome

A defined identity, with guidance to carry it forward.

Restination Apartments received a selected identity and logo guidelines that bring its emblem, colour, typography and application rules together.

The result is a documented visual foundation for presenting the brand across future materials, with a consistent reference for designers and production partners.