GlowHaus Body sculpting.
Distinct character.

01 / Context

A new brand with a distinct personality.

GlowHaus is a body sculpting startup based in the Bay Area, California, USA. GlowHaus approached Argillic to develop its full brand identity system.

The brief called for an identity that could combine a luxury character with colour and playfulness, giving the new brand a consistent way to introduce itself.

02 / Approach

Turn a chosen mood into a visual language.

The process began with a brand identity questionnaire. Argillic translated the responses into three moodboard directions, allowing the client to compare distinct expressions before the identity was developed.

GlowHaus chose Direction 01: bold, fun, luxury, modern and eclectic. The resulting identity pairs an expressive wordmark with a sun-like circular device, warm colour and contrasting supporting tones.

The typography, graphic style and application rules extend that chosen character beyond the logo.

03 / Implementation

Give the identity a practical framework.

Argillic developed the logo, colour palette, typography, graphic style and brand identity guidelines as one coordinated system.

The guidelines document how the visual elements work together, with examples spanning stationery, editorial layouts, communication and branded applications. These examples give future materials a common visual reference.

The selected presentations show design applications rather than photographs of confirmed production or installation.

04 / Outcome

A coherent identity, with room to express itself.

GlowHaus received a complete identity system and guidelines translating its selected creative direction into a consistent visual framework.

The work gives the startup a foundation for presenting itself across communication and branded materials while retaining the playful, expressive character chosen at the outset.