Selected work Strategic Architecture
MEA Africa
A new identity. A shared visual language.
Creating a coherent visual identity for a development agency working across business, education and the nonprofit sector.
Explore the project
- Client
- MEA Africa
- Project context
- Development agency
Business, education & nonprofits - Capability
- Strategic Architecture
- Argillic’s role
- New brand identity
& visual guidelines
01 / Context
Give a broad mission a clear identity.
MEA Africa works at the intersection of business, education and nonprofit development, supporting clients with tools and insights to navigate change.
Argillic was commissioned to create a new brand identity: a logo, colour palette, typography and comprehensive guidelines. The task was to give the organisation a recognisable visual language that could carry across its communications.
02 / Approach
Build the system around the mark.
The logo turns the letters M, E and A into a compact geometric form. Repeated lines, simple shapes and deliberate spacing give the identity a structure that can extend beyond the primary mark.
Black and gold anchor the palette, supported by secondary colours for varied communication needs. Typography, logo variations and spacing rules establish how the elements work together.
03 / Implementation
Make consistency practical.
Argillic completed the logo design, colour palette, typography selection and brand guidelines. The guide brings the visual elements together with direction for messaging, tone and application.
Stationery and communication mockups demonstrate how the identity can translate into business cards, correspondence and other branded materials. They make the system tangible while giving future applications a common reference.
04 / Outcome
One identity, ready for different settings.
MEA Africa received a new identity and a documented framework for using it consistently. The completed system connects the logo, colour, typography and application rules in one reference.
The selected mockups show how the identity can retain a recognisable character across small stationery items and larger communication formats.
The connected scope
From identity
to everyday use.
- Logo design
- Colour palette
- Typography selection
- Brand guidelines
Application mockups illustrate the MEA Africa identity system. They do not document physical production, installation or paid media placements.
Your brand’s next chapter
Build an identity
with a clear direction.
Talk to Argillic about an identity system that connects your organisation’s purpose with the way it presents itself.
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