Selected work VETA
VETA Making vocational pathways
visible.
A clear identity.
A coherent case for support.
Brand identity, communication documents, concept note and pitch deck for an education initiative — delivered through AIS Fundability Essentials™ (Tier 0).
Explore the project
- Client
- VETA
- Project context
- TRIL initiative · Nigeria
AIS Fundability Essentials™ (Tier 0) - Capabilities
- Strategic Architecture
Communication Systems - Argillic’s role
- Brand identity & communication
Concept note, pitch deck & core documents
01 / Context
Connecting youth with vocational engineering pathways.
VETA (Vocational Education, Training & Awareness) is an initiative of Tributary Initiative for Learning (TRIL). It connects Nigerian youth with vocational engineering career opportunities through career fairs, mentorship and links with TVET institutions and industry.
As an AIS Fundability Essentials™ (Tier 0) engagement, our work focused on a recognisable identity and the essential communication materials needed to explain the initiative and present it to prospective partners.
A logo, visual language and guidelines shaped around VETA’s purpose.
Communication that connects the programme, its audience and its role.
A concept note, pitch deck and concise communication documents.
Social graphics and introduction materials for different audiences.
02 / Identity
A visual expression of progress and possibility.
The lowercase wordmark gives VETA an approachable voice. Its distinctive “a” symbol is paired with three upward arrows expressing innovation, growth and aspiration.
Navy provides the foundation, supported by blue, green and warm gold. The identity rationale connects these visual decisions to VETA’s purpose and its focus on young people.
03 / Brand system
Rules that help the identity travel consistently.
We developed guidelines for the primary mark, logo variations, clear space and an arrow-derived pattern. These elements give the initiative a repeatable visual language across different formats.
The selected pages show the core identity rules behind the communication materials.
04 / Core documents
Making the initiative easier to understand.
The communication documents and concept note explain VETA’s purpose, programme approach, audiences and value to different stakeholders. Shorter one-page formats make that introduction easier to share.
The excerpts below show the original communication and proposal documents; figures and intended outcomes within them belong to their source editions.
05 / Pitch deck
A coherent story for conversations about support.
The pitch deck brings VETA’s purpose, pathway, audiences and proposed programme into a structured presentation for prospective industry partners.
Our work connected the narrative and document design with the identity system. Proposed timelines and programme plans are shown as presentation content, rather than evidence of completed delivery or secured funding.
06 / Communication
Carrying the same identity into public-facing materials.
Social graphics, a profile banner and audience-facing flyers extend the identity into practical communication. The examples introduce VETA, highlight mentorship and skills, and speak to young people, parents and guardians.
Together with the identity and core documents, these materials form the communication foundation delivered through this Tier 0 engagement.
The connected scope
From direction
to application.
- Brand identity design
- Identity rationale & messaging
- Brand guidelines
- Communication documents
- Concept note
- Pitch deck
- Social & outreach materials
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