Selected work Flippr

Flippr Beyond the screen.

Taking a digital-first brand
into everyday encounters.

A concept exploration of brand merchandise and communication: making Flippr recognisable through everyday objects, campaign imagery and connected touchpoints.

Explore the project

Two framed Flippr concept posters on a brick wall, one abstract and one featuring a child with a cape — One identity, two campaign routes. The paired posters explore different visual ways to introduce the platform’s proposition.Concept mockup

Client: Flippr
Project context: NFT utility platform
Concept exploration
Capabilities: Communication Systems
Argillic’s role: Communication concepts
Merchandise & campaign applications

The project

01Context

A digital proposition.
A real-world presence.

The project brief described Flippr as an NFT utility platform built around four pillars: Tools, Marketplace, Node and Community. Its proposition brought analytical information and holder-focused utility into one package.

The design exploration asked how that digital proposition could become visible beyond the screen. Campaign concepts introduced the platform through familiar imagery, expressive digital artwork and a quieter network-led visual route.

02Campaign

One message.
Different points of contact.

The existing dolphin identity and blue palette provided a common thread. Campaign imagery could change while the wordmark, colour and information hierarchy kept the brand recognisable.

Print mockups tested how the same ideas could work as a newspaper advertisement and a magazine spread. These are placement concepts; the surrounding editorial content is mockup material.

03Merchandise

Recognition in
everyday use.

Merchandise offered a way to make the brand part of ordinary routines. A bottle, T-shirt, backpack, takeaway cup and coasters explored different balances between the identity, supporting graphics and a short message.

The card and watch-face concepts extended the study into compact personal touchpoints. Across the collection, the aim was visual consistency at different scales and on different materials.

04Communication

A connected family
of brand encounters.

Outdoor mockups placed the campaign ideas in street and transit settings. A branded phone screen and social feature cards carried the visual language into digital communication.

Together, the concepts show how Flippr could build recognition through repeated encounters across physical and digital surfaces. The work presented is a design exploration, rather than evidence of a launched campaign or manufactured product range.

01 / Context

A digital proposition.
A real-world presence.

Flippr concept poster showing a child in a cape with a blue overlay on a yellow background — An accessible campaign idea. The superhero image gives the platform’s combined-tool proposition a familiar human reference.Concept mockup

Flippr poster with colourful abstract digital artwork on a yellow background — An expressive campaign route. Colourful digital artwork gives the platform message a distinctive visual setting.Concept mockup

Dark Flippr poster with a network-globe graphic and analytics headline on yellow — A quieter visual route. A network-globe pattern supports the brief’s focus on analytical information.Concept mockup

02 / Campaign

One message.
Different points of contact.

The existing dolphin identity and blue palette provided a common thread. Campaign imagery could change while the wordmark, colour and information hierarchy kept the brand recognisable.

Print mockups tested how the same ideas could work as a newspaper advertisement and a magazine spread. These are placement concepts; the surrounding editorial content is mockup material.

Open newspaper mockup containing a blue Flippr advertisement featuring a child with a cape — From poster to print placement. The newspaper mockup tests the campaign’s hierarchy within an editorial page.Concept mockup

Open magazine on white bedding with a blue dolphin advertisement and platform screenshot — A longer-form setting. The magazine mockup pairs a dolphin-led brand message with a platform interface image.Concept mockup

03 / Merchandise

Recognition in
everyday use.

The card and watch-face concepts extended the study into compact personal touchpoints. Across the collection, the aim was visual consistency at different scales and on different materials.

A practical branded object. The bottle carries the wordmark, dolphin symbol and restrained graphic accents.Concept mockup

Woman wearing a blue Flippr T-shirt with a white platform slogan — A wearable message. The T-shirt combines the dolphin identity with a short platform statement.Concept mockup

Blue Flippr backpack on a black chair with a branded black lower band — Brand recognition on the move. The backpack combines a large wordmark with a contrasting lower band.Concept mockup

Blue Flippr takeaway coffee cup beside an open coffee cup and black lid — A familiar point of contact. The takeaway cup applies the blue palette and dolphin identity to a daily-use object.Concept mockup

Stacked square Flippr coasters with rounded corners and blue gradient faces — A small everyday surface. The coasters carry the dolphin mark and wordmark across a simple blue gradient.Concept mockup

Black Flippr card mockup with a network pattern, chip and contactless symbol — An access-inspired card concept. The dark network pattern connects the format to the platform’s digital character.Concept mockup

Smartwatch on a wrist with a white dolphin symbol below the digital time — A minimal branded face. The dolphin symbol explores how the identity could appear at a much smaller scale.Concept mockup

04 / Communication

A connected family
of brand encounters.

Outdoor mockups placed the campaign ideas in street and transit settings. A branded phone screen and social feature cards carried the visual language into digital communication.

Flippr dolphin campaign poster in a bus shelter with pedestrians passing in front — The identity in the street. A bus-shelter mockup tests the dolphin-led advertising route within a busy pedestrian setting.Concept mockup

Flippr abstract-art campaign poster on a station wall beside a moving train — Communication in transit. A station mockup places the colourful campaign route in a high-traffic environment.Concept mockup

Recognition in a single screen. The branded phone view translates the blue graphic language into a digital touchpoint.Concept mockup

Flippr Instagram presentation with blue feature cards and a phone showing a social post — Social content as a recognisable family. Blue backgrounds, repeated graphic details and consistent feature headings connect the information cards.Concept mockup

The connected scope

From direction
to application.

Brand communication concepts
Campaign visual applications
Merchandise concepts
Print & outdoor mockups
Social content design

Your next project

Give your brand
a presence people recognise.

Talk to Argillic about connecting your message across campaigns, everyday objects and digital communication.

Discuss a project

Flippr Beyond the screen.

A digital proposition.
A real-world presence.

One message.
Different points of contact.

Recognition in
everyday use.

A connected family
of brand encounters.

From direction
to application.

Give your brand
a presence people recognise.

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Flippr Beyond the screen.

A digital proposition. A real-world presence.

One message. Different points of contact.

Recognition in everyday use.

A connected family of brand encounters.

From directionto application.

Give your brand a presence people recognise.

A digital proposition.
A real-world presence.

One message.
Different points of contact.

Recognition in
everyday use.

A connected family
of brand encounters.

From direction
to application.

Give your brand
a presence people recognise.