Selected work Strategic Architecture
InteriorSpecifics
An identity for the way they shape spaces.
A rebrand for Interior Specifics: three creative directions, one selected route, and a visual system carried into everyday brand applications.
Explore the project
- Client
- Interior Specifics
- Project context
- Architecture & interiors
Lagos, Nigeria - Capability
- Strategic Architecture
- Argillic’s role
- Rebrand & identity system
Brand applications
Website direction
01 / Context
Reflect the practice behind the spaces.
Interior Specifics is a Lagos-based architecture and interiors practice, bringing together design, sourcing, finishing and project management. Its belief is that a space should reflect the person and the journey behind it.
Argillic’s task was to redevelop the brand identity and give its presentation a consistent direction. The engagement covered three creative concepts, the selected identity, brand guidelines and application designs. Argillic also provided direction for the website.
02 / Approach
Three routes. One considered direction.
We presented three distinct creative routes: an expressive graphic mark, an angular geometric identity and a restrained serif monogram. Interior Specifics selected the third direction.
The final system develops the I/S initials into a circular emblem, supported by a separate wordmark for clarity at different sizes. Navy and gold connect the identity with the brand’s luxury positioning, while the line “Where luxury meets lifestyle!” gives the applications a shared message.
03 / Implementation
Give every application a common language.
The guidelines bring the logo, colour, typography and application rules into one reference. We extended the identity through stationery, correspondence, presentation materials, staff identification and other branded touchpoints.
The mockups show how the system can move between small printed details and larger formats. The opening image also shows the proposed digital direction: Argillic’s contribution was creative direction, rather than website design or development.
04 / Outcome
One identity. A recognisable presence.
Interior Specifics received a developed identity and a documented framework for applying it. The completed work gives its brand materials a common visual language, from correspondence and presentations to apparel and vehicle applications.
The case study shows the resulting design system and its intended uses. Website direction formed part of Argillic’s role; the website build did not.
The connected scope
From identity
to everyday use.
- Three creative directions
- Logo & visual identity
- Colour & typography system
- Brand guidelines
- Brand application designs
- Website creative direction
Application mockups illustrate the identity system. Argillic provided website direction; website design and development were outside this engagement. Mockups do not document physical production or installation.
Your brand’s next chapter
Build an identity
with a clear direction.
Talk to Argillic about an identity system that connects your organisation’s purpose with the way it presents itself.
Discuss your projectExplore our capabilities