In the age of social media marketing, visuals are important because they quickly reach busy and distracted consumers. Although people say they love data, a recent study shows that images have a greater psychological impact than statistics, even when the amount of exposure is roughly equal. According to Whiskey and Red, brand photography is specific imagery, designed curated to visually represent your brand, business, team, and clients in a more targeted and authentic way.
Every serious brand, no matter the industry, uses visuals/photography to tell their brand story. After all, a picture is worth a thousand words. Visuals help to translate your personality into something more recognizable for your audience. Beautiful brand photography gives your business an additional layer of appeal and trust.
Every serious brand, no matter the industry, uses visuals to tell their brand story.
To tap into the power of photography, you will need to establish a consistent visual style right from the very beginning. This will make sure that all the images you use are in alignment with the brand essence of your company. Great brands establish a “visual presence” for themselves that makes it easier for us to recognize them”. For instance:
National Geographic uses vibrant, focused, and powerful images of some of the most stunning locations and animals on the planet. The shots are raw, wild, and brimming with quality, so they’re easy to recognize.
Your brand photography can be used to tell a stronger, more cohesive story about what makes your organization unique. The result is a set of resources that not only radiates who you are to your customers but also:
- Helps you to connect with your audience: Images breathe life into your brand, giving authenticity and humanity to your story.
- Highlights your position in the marketplace: We live in a world where we’re constantly bombarded with new messages. Professional brand photos help to grab your audience’s attention and get you noticed.
- Elevates your expert status: brand photos speak to the professional nature of your company. If you’re willing to invest in powerful branding materials, then your customer is more likely to believe in your value.
Ultimately, photography plays a pivotal role in highlighting the unique personality of your brand. It gives you a competitive edge, and when it’s done with the help of a branding agency, it can even increase your ability to attract new sales.